Tourism Tasmania is conducting a two-month intrastate advertising campaign from 28 February to 30 April to encourage Tasmanians to return to areas affected by the January 2013 bushfires.
Its main purpose is to remind Tasmanians that businesses in the fire-affected areas are open and eager to welcome visitors and customers.
The Tassie Comeback Tour campaign recognises that tourism and other service businesses in the bushfire-affected areas are still recovering from the effects of the January 2013 bushfires and encourages Tasmanians to stay a night or two in the area and to spread the word about their experience with friends and family.
The campaign also acknowledges that many Tasmanians are likely to have visited these areas in the past. Therefore the emphasis is on seeing these regions from a new perspective and checking out the new experiences that Tasmanians can now have in those areas.
Bill McHenry (William McHenry & Sons Distillery) is proud to be a part of this campaign and urges everyone to help out by coming down to visit us even if just to stop and enjoy a coffee.